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Our Services
At Aegis Mobile, we help businesses enter, navigate and thrive in the mobile world. Our team of wireless experts will focus on your business and use our suite of customized tools and well-tested processes to bring you success in the mobile marketplace and beyond.
Ready to go mobile? We'll get you there!
Mobilizing Your Business
Untether your business with our mobile services. From mobile website design and testing to email and SMS campaigns, we develop and execute mobile solutions that deliver results. With our extensive collection of mobile devices available for design and testing, you'll know if your website, m-commerce or location-based apps are on target. We've done the heavy lifting to develop the tools and processes necessary to mobilize your business - why go it alone?
Media Intelligence
We aggregate thousands of advertising inputs into a single engine to capture, track and quickly evaluate ad campaign activity and results. Our user-friendly, web-based tool lets you easily analyze advertisements across any industry. From internal or competitor campaigns to industry trends, we can help you find the information you need to make the right business decisions.
Custom Solutions
Leverage our breadth of experience combined with our business and technical expertise to develop and execute your media and mobile initiatives. We can help you formulate your mobile strategy, analyze your competition, implement mobile initiatives including new product launches and manage system deployments.
Compliance and Wireless Testing
Take advantage of our broad device portfolio and established testing methodology to analyze your applications and content for compliance with industry, company, technical or regulatory guidelines. Our robust compliance tools consistently apply a standard workflow and tailored rule set to your content and data -- so you can quickly analyze results, distribute reports and make critical decisions.
Our Work | Home
Our clients include large consulting firms, tier 1 and 2 wireless carriers, content providers, and media companies.
Our work covers:
Mobile Websites: treo | iphone | blackberry | smartphone
Mobile website and application design and implementation
Competitive analysis (e.g. marketing campaigns, pricing, usability, etc.)
Performance evaluation of websites
Compliance analysis of content
Content program testing across top devices
Contact Us
Looking for more information about Aegis Mobile? Here's how to reach us:
General Products & Services Inquiries:
sales@aegismobile.com
Existing Customer Support:
support@aegismobile.com
Press Inquiries:
pr@aegismobile.com
Aegis Mobile Corporate Offices
7070 Samuel Morse Drive, Suite 200
Columbia, MD 21046
443-472-4870
Our Team
At Aegis Mobile, our team of wireless industry experts has extensive experience working in the mobile arena. It's safe to say - we know mobile! When you choose Aegis to mobilize your business, you get:
A leadership team of experienced wireless executives with technical and business expertise implementing mobile solutions
A team of media and wireless analysts with in-depth industry knowledge
MS certified ASP.NET, SQL Server, web services, and SharePoint developers with significant experience creating and integrating applications for the mobile environment
Proven tools for compliance and testing
Leadership Team
Rich LaPerch - CEO | Linkedin
Rich LaPerch is the Chief Executive Officer and co-founder of Aegis Mobile. Rich is responsible for the company's strategic direction, performance and new business development, and was the chief architect behind many of the tools and methodologies used by the company and commercially today. Rich has broad experience working with some of the key technologies in the wireless and software markets including: fixed mobile convergence solutions, VoIP, network design and deployment, Bluetooth, wireless content and delivery systems and messaging. Rich has consulted for senior executives at the major wireless carriers in his areas of expertise. Over the last 15 years, he was the CEO/President of Intersect Software, Vibrant Solutions and Call Technologies and has executed 5 acquisitions along with a successful exit. He was recently awarded a patent for a Bluetooth gateway that improves usability and reception of the mobile phone in the home. Rich is a graduate of the United States Military Academy at West Point.
Kathy Harrington - COO Linkedin
Kathy Harrington is the Chief Operating Officer of Aegis Mobile. Kathy oversees the company's day-to-day operations, marketing, product management and engineering, and is responsible for client management and ensuring quality and timely delivery of services. She has extensive experience managing customer-facing operations in support of new product launches, marketing programs and sales efforts, and in directing large program management initiatives including major billing system conversions, wireless local number portability (WLNP) and a new CRM application for front-line agents. Prior to Aegis Mobile, she spent nine years at Sprint Nextel with her most recent role as VP, Customer Care Support where she managed six functional areas in support of 35,000 care agents in over 75 locations. Kathy was in similar roles at Verizon and Concert Global Communications after serving on active duty for 10 years in various leadership positions of the US Army, including a deployment in support of Operation Desert Storm. She remains a member of the US Army Reserves.
Koren Stucki - Vice President of Marketing Linkedin
Koren is responsible for overall marketing for Aegis Mobile including market assessments, go-to-market strategies, communications, pricing, business development support, and customer experience. She also manages all new products from concept through development and launch. Her expertise is in driving large, cross-functional initiatives related to product launches, marketing programs, self-service applications and billing and payment platforms with an emphasis on improving the end-to-end customer experience. An industry pioneer in customer experience, Koren spent the majority of her career in leadership roles within marketing, product management and customer management teams at Sprint Nextel. Her most recent role as Director of Customer Experience for Sprint Nextel focused on the design of a simplified and open, internet-centric experience for the launch of their 4G service. Previously, Koren was a consultant at e.Spire and worked at Dewberry and Davis and ICF Kaiser International where she managed multi-million dollar proposals.
Cathy Lunde - Vice President of Product Management Linkedin
Cathy oversees the software development lifecycle for all future releases at Aegis Mobile. As the subject matter expert providing support for all of the company's existing products, Cathy works closely with clients and internal teams to address issues and incorporate input for enhancements. Cathy played an integral role in building Aegis Mobile and in establishing processes and tools for company and commercial use. Previously, Cathy managed a team of 20 project managers at Sprint Nextel who were responsible for the launch of new products and services to all customer-facing organizations. In that role, she developed many standardized procedures to streamline the management of these launches. She also managed the integration testing of a new billing platform for Verizon and spent over 10 years developing and implementing applications in the payroll, grocery and insurance industries.
Steve Jernigan - Director of Software Engineering Linkedin
Steve is responsible for designing, developing and deploying new applications for Aegis Mobile. He has extensive experience with mission-critical applications for some of the nation's largest telecommunications companies, including AT&T, MCI, Verizon, and Sprint Nextel. He has worked in a wide-range of technical architectures and development environments, from IBM 370 mainframes to small-scale UNIX clusters. Steve was most recently responsible for managing the development of the customer-facing portal for Sprint's 4G service utilizing device-specific rendering for desktop and mobile devices. Previously, he oversaw the development and production support of MCI's government market customer portals to service the GSA's telecommunications $20 billion contract.
Press
Columbia, MD, United States, 04/27/2009 - The FL Attorney General Guidelines will be incorporated into the Aegis Mobile Media Intelligence Service along with the current MMA and Carrier Guidelines to better enable members of the content ecosystem to proactively evaluate their advertisements.
Aegis Mobile, an industry leader in media intelligence for mobile markets as well as certification and compliance of mobile content and applications, announced today that it will be enhancing its media intelligence service. The service will include an evaluation against the FL Attorney General Guidelines in addition to the MMA and Carrier Guidelines that are currently part of the service.
The Mobile Content Industry and regulatory bodies continue to step up their enforcement efforts to ensure customers receive a positive experience when purchasing and using mobile content. The FL Attorney General was investigating at least eight companies in January and has recently settled cases for as much as $1M related to advertising compliance issues.
Aegis Mobile uses evolving search techniques and proprietary technology including a DVR solution and web engines to monitor advertisements from multiple sources. The Aegis Mobile Media Intelligence Service enables customers to easily review advertisements along with compliance results for the different guidelines.
"It is becoming increasingly important for businesses to have the tools necessary to proactively evaluate the compliance of their advertisements against the various industry guidelines,"said Rich LaPerch, CEO of Aegis Mobile. "We are continually enhancing our services to better enable members of the content ecosystem to remain compliant and avoid potential fines,"continued LaPerch. The enhanced service will be available in the end of April.
About Aegis Mobile
Aegis Mobile (aegismobile.com) assists all members of the mobile content value chain by working to enhance the customer's experience in downloading content and services to their mobile devices. Aegis Mobile focuses on enhancing the customer experience by applying the industry best practices for quality, content, advertising and billing transparency utilizing a variety of programs and tools.
An industry pioneer, Aegis Mobile has developed sophisticated processes, tools and techniques used to evaluate and report on the customer experience with downloadable content. The results from the Aegis Mobile approach offers customers an opportunity to improve their time to market, resulting in increased revenue and a reduction in customer care issues.
Aegis Mobile Media Intelligence
Our Media Intelligence service mines creative assets (like advertisements and branded materials) and analyzes activity and results. Using custom parameters that you specify, this tool can help you stay on track and address key media and campaign issues.
From mobile to print to radio or TV, we have the tools you need for commercial media and content analysis, and the experience to execute a Media Intelligence program designed to bring you real data and real results.
Our proprietary Media Intelligence tools and innovative search techniques can provide in-depth analysis in these areas:
Branding -- are your style guidelines being followed by your partners or others promoting your brand?
Pricing -- are your terms being presented correctly?
Compliance -- does your content conform to industry rules and company policies?
Competitive pricing and advertising initiatives -- can you identify your competitor's plans and promotions?
Results comparisons - how does your advertising perform on the web versus the wireless web?
Advertising Search & Capture
At Aegis Mobile, we continually refine our search methods to capture, evaluate and track advertisements from multiple sources.
Aegis analysts use evolving search techniques to locate additional creative assets within a topic area or vertical. Rather than just casting a wide net, our extensive in-house capabilities allow us to go deep and give you relevant data in a specific area.
Our suite of proprietary tools -- including a DVR solution and web engines -- allows us to systematically collect and store creative assets across a variety of media including web, WAP, TV, print and radio as shown below:
Competitive Analysis
Ever wonder about the extent of your competitor's advertising reach? At Aegis Mobile, we can gather that media intelligence for you.
Our experts will collect the data and analyze the results of different advertising initiatives based on your pre-defined guidelines (i.e. brand or messaging, pricing, competitive, etc.). In other words, you set the parameters and we provide the answers.
With our help, you can quickly discover - and examine - these important statistics about your competitor's advertising:
Price plans and promotions
Frequency and occurrence
Creative campaigns
Target audiences
Imagine what your PR and marketing departments can do to boost your company's advertising results when you arm them with the data they need to keep up with the competition.
Monitor The Use of Your Company Brand
A serious business owner understands the value of a strong brand. It's the difference between a cup of coffee and a Starbucks, a soda and a Coke, a car and a Lexus. Simply stated, a brand is a trusted friend.
At Aegis Mobile, we can track how your brand is being portrayed in advertising - in any media - against any parameters.
Are your industry partners using your logo and brand names correctly?
Do you have a competitor with a similar brand riding your company coattails?
Are your trademarks being maintained?
Are your copyrights being infringed upon?
You will know the answers to these questions when you allow Aegis Mobile to monitor your brand on the mobile web and beyond.
Ad Compliance
Government and regulatory bodies will pursue consumer complaints and levy fines against companies whose advertisements and business practices are out of line with industry rules and regulations.
The facts are clear - monitoring ads for compliance is a critical need and key to your bottom line. Aegis Mobile can help you actively monitor your ads and support your compliance needs with our:
Experienced team of media analysts
Established methodology for mining and analyzing advertisements
In-depth knowledge of the use of media in the PC web and mobile web environment
Use of innovative search techniques, proprietary software and media partnerships to capture more ads and go deeper than anyone else in the industry
Robust search criteria with the ability to narrow search results
Why Mobilize Your Business?
One-third of Americans (32%) have used a cell phone or smartphone to access the Internet for emailing, instant-messaging, or information-seeking.
With the rapid and continual rise of the iPhone, Blackberry, and other smartphones, there's no better time than today to mobilize your business. At Aegis Mobile, we can help you generate more mobile Internet traffic to help grow your customer base.
Ask yourself, as more and more customers use their mobile devices to search for your products and services, can your business be easily found on the wireless web? If so, will your website appear in a user-friendly format that can be quickly viewed on a tiny screen? If one of these answers is no, then it's time to give more thought to the wireless web.
But mobilizing your business is more than just building a mobile website. It's a 3-step process that starts with the mobile website design, layers on mobile marketing and culminates with the implementation of mobile apps and m-commerce.
A fundamental challenge in mobilizing your business is finding designers and developers who understand the medium. At Aegis Mobile, our experienced management team and skilled developers come from some of the largest carriers in the wireless industry. We know mobile -- and we can put your business on the path to mobile success.
Mobilizing Your Business - Services Overview
Design and implementation of wireless websites -- that take into account the diversity of smartphones and feature phones
Mobile marketing strategies -- including SMS and email messaging programs and m-coupon promotions
Develop and port applications to wireless devices such as the iPhone, Blackberry, etc.
Validation and testing of wireless websites on our wide portfolio of mobile devices - includes testing of sites built by others
Mobilization of enterprise multimedia content
Creation and execution of m-commerce applications and programs
Analysis and recommendation of location-based services for a more personalized experience
Analysis and recommendation of wireless technology services such as RFID and NFC for inventory management
Analysis and recommendation of fixed mobile convergence solutions
Custom Solutions
Aegis Mobile offers custom solutions related to media and mobile initiatives and beyond. With leaders who have made their careers in the wireless industry, our expertise spans across both business strategy and technical know how.
Whether you're in the health care industry, financial industry or the wireless industry, we can help. From developing strategies and launching new products and services to managing program and system implementations, we have the people and the know-how to build a custom solution for your next initiative.
Custom Mobile Strategies:
Design, develop and implement mobile business applications
Detailed competitive analysis
Mobile marketing strategies
Market assessments and "go to market"strategies
M-commerce solutions
Location-based services
Fixed mobile convergence/VoIP
Why Consult with Aegis Mobile?
Our success and partnership with members of the wireless ecosystem and experienced leadership team of wireless executives gives us a unique perspective and in-depth knowledge of the mobile industry. We are well positioned to help you implement mobile solutions in your business today.
At Aegis Mobile, we go beyond program development - we focus on implementing real solutions that solve real problems. We're smaller than the larger technology integration firms, and that makes us more responsive to your needs and gentler on your budget.
Compliance & Wireless Testing
Aegis Mobile is a leading provider of wireless testing services for carriers, content providers and aggregators. Our expertise in mobile content and our inventory of mobile devices for design and testing best positions us to help you succeed in the mobile marketplace.
Today, businesses in all industries can take advantage of our established testing methodology and flexible workflow tools to pretest their unique applications and content. We can test programs prior to launch, monitor existing content programs and associated advertisements and test new applications or existing websites on actual devices.
Our proven services are supported by customized tools, well tested processes and expert analysts. In fact, we offered the first and only integrated solutions for the Mobile Marketing Association (MMA) Consumer Best Practices and Carrier Guideline compliance.
If you have a program, application or web content you need tested, we can help your business conduct initial monitoring and then provide ongoing compliance testing.
Compliance Monitoring
At Aegis Mobile, we have years of experience and success managing compliance of premium content programs and associated advertising for the largest wireless carriers in the U.S. With a flexible platform, we can adapt or scale to provide compliance monitoring for any industry.
Our services include testing of new content to ensure compliance with your business rules, as well as continual monitoring.
Our process includes:
Proprietary tools to collect, analyze and distribute information regarding compliance with any pre-defined industry, company technical or regulatory guidelines
A workflow tool that provides a consistent approach to evaluating compliance while allowing for rapid and frequent guideline changes
Centralized location for viewing critical information
Wireless Application and Content Testing
If you have a program, application or web content asset you need implemented, we can help your business achieve an on-time, on-budget launch and then provide ongoing performance analysis.
In addition, we have hundreds of wireless devices available for testing your mobile applications and content. Our methods, procedures, tools and reports allow us to test processes, applications or content on the wireless web against our entire portfolio of devices. This includes our ability to:
Download and validate content such as ringtones and wallpaper for the major wireless carriers
Test and validate new applications and games on live devices
Test and validate mobile websites and then test all links
This approach allows you to improve your time to market, resulting in better revenue and a reduction in customer care issues.