Opportunity

Walden University, a national leading for-profit institution of higher education, selected Aegis Mobile to create a mobile experience that would enable students, prospective students and other stakeholders to easily navigate the Walden website from their mobile device.

The objective for deploying a mobile optimized website was to improve the user experience on mobile devices and ultimately increase recruitment leads.

The Approach

Aegis Mobile partnered with Walden to understand their goals, objectives and constraints in developing a mobile site. Aegis consulted with the Walden team, providing detailed wireframes, visual comps, and an optimized mobile website that integrated with Walden’s internal lead generation platform.

The Aegis Advantage

As a full-service provider of mobile solutions, Aegis:

•	Developed the site design and layout
•	Delivered a mobile site optimized for viewing multiple devices profiles, including • iPhone • several Blackberry models, including the Bold, Curve, Pearl, Storm and Tour • smart phones • feature phones
•	Seamlessly integrated with Walden’s lead generation platform by providing a direct feed of information completed on the “Request Info” page
•	Provides ongoing site support and content management

The Results

Since deployment mid-September 2010

•	The mobile site has averaged 500-700 hits per day
•	Traffic spikes occurred during semester breaks as students, and prospective students, are seeking information on degree programs, tuition and general information
•	Up to 3% of total site visits have resulted in the visitor completing the “Request Info” page generating a lead to Walden
•	A 105% increase in leads generated from the mobile site in just over four months

Opportunity

Through agency partner, Media Storm, Aegis Mobile was contracted to provide a multi-channel marketing program for the Flip Video brand. Flip Video is owned by Cisco, a Fortune 100 Company. To support the 2010 holiday season, Aegis developed and implemented a campaign consisting of mobile web banner advertising, out-of-home advertising and a sweepstakes component.

The objective of the campaign was to generate buzz and drive communication within the mobile channel among a mass audience.

Campaign Details

The holiday promotion centered on a sweepstakes which was advertised using mobile web banners and out-of-home placement. The Call to Action (CTA) asked viewers to text FLIP to an Aegis provided short code for a chance to win a free Flip Video camera. Up to 500 cameras would be awarded to winners selected during the month of December. Non-winners would be sent an ecoupon for later redemption.

The Aegis Advantage

As a full-service provider of mobile solutions, Aegis partnered with Media Storm to:

•	Develop the creative for Flip Video
•	Purchase and place banner advertising by partnering with a leading ad network
•	Develop mobile and PC web landing pages, including a Alternate Method of Entry pages
•	Built and managed database housing all sweepstakes entrant information
•	Manage sweepstakes from start to finish, including: • Consultation around state bond requirements • Creation and implementation of message flow • Winner selection and notification • Winner communication and validation of eligibility requirements • Prize fulfillment and tracking
•	Provide project management and reporting throughout the campaign

The Results

With a media budget of $54,000 earmarked for banner advertising, the campaign achieved:

•	Over 18.2M views between December 1 and December 29
•	Average Click Thru Rate of 1.49% (industry average for banners is 0.2% to 0.3%)
•	Over 10,000 entrants, with 74% of entries originating via text message. Remaining entries were received via the PC or Mobile web landing pages, with 16% and 11% of the entries respectively
•	500 winners selected and notified
•	53% conversion with 265 eligibility forms received and cameras ultimately shipped<

Situation

Contact Solutions, an on-demand contact automation solutions provider, wanted to achieve the following business goals:

•	Launch a mobile version of the corporate website
•	Effectively present products and services
•	Enhance customer experience

Solution

Aegis Mobile delivered an optimized mobile site with the following benefits:

•	Reach – A mobile website that is accessible through one URL with support for over 300 devices across all major carriers. With the rise of smartphones, Contact Solutions wanted to capture this network of mobile web users but not overlook feature phone users – who still dominate mobile market share.
•	User Experience – While the main website has several different layers of information, the new mobile website tailored the content to ensure the right messages were getting to the users without clutter. The mobile site made maneuvering simple, with only the most pertinent information at hand. Contact Solutions products and services were presented clearly and upfront.
•	Device Bank – Regardless of the type of device accessing the site, the user will receive the layout designed specifically for their device, optimizing the information received and improving customer experience.
•	Mobile CMS - Through the Mobile Content Management System, information can be updated across all device types and all layouts with a single edit. Information can also be stored in the Content Library for future use. Devices types can also be updated separately to highlight each device type’s specific capabilities.

Project Deliverables

•	Mobile website with current URL
•	Custom branding and content
•	Access to Aegis CMS for maintenance
•	Device support through Apollo Device Manager (300+ devices supported)
•	Mobile strategy consulting
•	Client services

Opportunity

Through agency partner, Media Storm, Aegis Mobile was contracted to provide a multi-channel marketing program for the Flip Video brand. Flip Video is owned by Cisco, a Fortune 100 Company. To support the 2010 holiday season, Aegis developed and implemented a campaign consisting of mobile web banner advertising, out-of-home advertising and a sweepstakes component.

The objective of the campaign was to generate buzz and drive communication within the mobile channel among a mass audience.

Campaign Details

The holiday promotion centered on a sweepstakes which was advertised using mobile web banners and out-of-home placement. The Call to Action (CTA) asked viewers to text FLIP to an Aegis provided short code for a chance to win a free Flip Video camera. Up to 500 cameras would be awarded to winners selected during the month of December. Non-winners would be sent an ecoupon for later redemption.

The Aegis Advantage

As a full-service provider of mobile solutions, Aegis partnered with Media Storm to:

•	Develop the creative for Flip Video
•	Purchase and place banner advertising by partnering with a leading ad network
•	Develop mobile and PC web landing pages, including a Alternate Method of Entry pages
•	Built and managed database housing all sweepstakes entrant information
•	Manage sweepstakes from start to finish, including: • Consultation around state bond requirements • Creation and implementation of message flow • Winner selection and notification • Winner communication and validation of eligibility requirements • Prize fulfillment and tracking
•	Provide project management and reporting throughout the campaign

The Results

With a media budget of $54,000 earmarked for banner advertising, the campaign achieved:

•	Over 18.2M views between December 1 and December 29
•	Average Click Thru Rate of 1.49% (industry average for banners is 0.2% to 0.3%)
•	Over 10,000 entrants, with 74% of entries originating via text message. Remaining entries were received via the PC or Mobile web landing pages, with 16% and 11% of the entries respectively
•	500 winners selected and notified
•	53% conversion with 265 eligibility forms received and cameras ultimately shipped<

Situation

Pat Fales, a Real Estate Agent for RE/MAX in Northern Virginia, wanted to achieve the following business goals:

•	Increase property transactions
•	Amplify property and brand exposure
•	Enhance customer experience
•	Engage new marketing channels
•	Augment their “go green” efforts

Solution

Aegis delivered a holistic mobilization solution that included a mobile web application and mobile marketing services with the following benefits:

•	Reach – Created a mobile web application that is accessible through one URL and allows users to search regional properties with support for over 300 devices. Remax – Pat Fales, now has the ability to reach over 60 million mobile internet users and new potential customers every day.
•	User Experience – Utilized expertise in user interface design to create a great customer experience for individuals accessing Pat Fales’ site. The design is based on the “small screen” and the specific actions a mobile user would perform on a mobile device.
•	Location Based – Implemented location based functionality enabling users to search for properties around their actual location using their phone GPS or zip code. Remax – Pat Fales’ properties are always easily locatable.
•	Mobile CMS - Through Aegis’ mobile content management system, Remax – Pat Fales can easily modify the mobile web application and keep it updated.
•	Mobile Marketing – Remax - Pat Fales’ customers can text/sms for more information about properties and mobile marketing campaigns can also direct customers to properties that meet their needs. Mobile Marketing also enables a paperless environment!

Project Deliverables

•	Mobile web application with your current URL
•	Custom branding and content
•	Access to Aegis CMS for maintenance
•	Device support through Apollo Device Manager (300+ devices supported)
•	Location enabled access for compatible devices
•	Mobile strategy consulting
•	Client services
•	Text/SMS mobile marketing campaigns