Here are few new articles that we found interesting this week! 2012 is poised to be a big year in the mobile industry - is your business ready?

 

New MobiLens Report Released (comScore) Smartphone share is up 8% over the last three month segment, according to comScore's latest report.

 

RIM took a 3% drop while Apple and Android gained ground in platform share. One-third of mobile users hit up a social media site on their device over the same time frame.

 

Most popular Android apps by age group (Nielsen Wire) Apparently, regardless of age, Android users all love Angry Birds! It ranked in the top 10 across all age Groups. The Android Market and Facebook were #1 and #2, respectively, across the board. Facebook usage is around 80% for 18-24 and 25-34 and still an impressive 77% for those 35-44.


Companies love QR codes - so why the slow consumer reaction? (Ad Age) QR Codes are appearing everywhere, but only 5% of Americans are scanning them. Whether it is placement of the code, what it delivers or a lack of knowledge of your target consumers, you should be sure to strategize your next QR campaign to be sure you hit the mark!  

 

Ready to hit the mobile scene in 2012? Contact us today!