According to a recent report from Pew Research, 49% of all American cell phone owners use a smartphone. That number continues to rise each year and mCommerce is growing at an extraordinary pace. Retailers and enterprise organizations can no longer afford to ignore mobile technology. Are you missing your opportunity to attract these mobile consumers?
In the latest whitepaper from Aegis Mobile, Mobile Commerce during the Holiday Shopping Season, we discuss how you can leverage mobile resources to attract, retain, interact with and market to your mobile customers. Consumer behavior is changing with this new landscape; PayPal projects that 46% of mobile consumers are expected to complete a mobile transaction during the 2011 holiday season.