...Why Aegis?

Overview

Aegis Mobile ensures that mobile content and services delivered directly to consumers comply with industry best practices for quality, content, and advertising and billing transparency. Aegis was founded in 2006 and is headquartered in Maryland, and led by Rich LaPerch.

Management

Rich LaPerch, CEO - Rich LaPerch is a passionate, hands-on leader whose focus has been the development of organizations within a growth environment. Rich has over 20 years of experience in the software and telecommunications industry. Rich has led 3 venture-backed firms over the past 10 years. Most recently Rich has been involved in the wireless industry as a venture partner In Acta Wireless and through his own company, TLG Communications, a start up focused on fixed mobile convergence. Prior to Aegis Mobile, Rich has been the CEO/President of Intersect Software, Vibrant Solutions, and Call Technologies.

Rich has been successful in positioning each of his companies for growth both organically, as well as through acquisitions. He is a skilled negotiator with broad experience in negotiating strategic deals, acquisitions and company funding. While leading Vibrant Solutions, Rich made several acquisitions and raised a series B round in 2002. In addition, Rich executed a successful exit for Call Technologies when he sold it to 3Com in March of 2000 for over $90M. Rich has extensive experience in developing and executing business plans for start up organizations. Rich is a former Army helicopter pilot and a graduate of the United States Military Academy at West Point, Class of 1981.

Eileen Mercilliot, COO - Eileen Mercilliott has built an extensive docket of experience managing products and services in the mobile content space. Prior to joining Aegis Mobile, she managed carrier relationships for LimeLife, a mobile content publisher of games; applications, wallpaper and text alert services. Prior to LimeLife, she managed Nextel’s content product line and was responsible for content acquisition, programming, and content management infrastructure. Eileen has worked in a variety of product, business development and marketing roles in her 20 years in the wireless industry. She has a BA in Communications from the University of Maryland and a Masters in Business from the University of Maryland Graduate School of Management and Technology.